What Feminists Are Peddling
The best pitch feminists have for straight white men is summed up in this post, in response to the new retrosexual Dockers ad campaign.
… it’s straight, white men (the very ones most likely to wear these khakis) who should be afraid of this kind of masculinity more than anyone. It forces them to be “heroes” and really super human. Instead of relating to other humans, they must relate as the “pants” and can never actually be weak or afraid or part of a group- but rather must charge ahead into battle like John Wayne on T.
And if you are a straight, white men – listen to me on this- you should be afraid of the pants themselves. If being a real man means wearing something as tacky as Dockers khakis, well, that’s more or less like having Satan drag your soul to hell.
So be afraid. Everyone. Of what is out there. And avoid the Dockers. Why not try some nice skinny leg jeans in a bright and happy color instead? I promise it will make the world a much less hellish place.
That’s right, men. This fashionably disheveled feminist has something better than strength, honor, heroism, dignity, discipline and responsibility to offer you.
Those things are hard, anyway. Just relax, already. Stop trying so hard. Lay back, smoke a doob and let yourself be weak. Don’t you see, that awesome guy you really want to be is just an idea, like an action movie hero, and you can never really be that guy–at least most of you can’t. So why bother? Why exert any emotional control? Why strive for anything? What’s the point. Instead of trying to be the best you possibly can be, instead of trying to be as much like your heroes as you can manage given your will and your talents…why not just give up?
Just…submit. Let women take over. They’re better at running your life than you are, anyway, and they always know what’s best.
After all, skinny jeans look great on most men, don’t they?
Feminists laugh off male resistance to the erosion of the masculine ideal as much ado about nothing, but men really do have a choice to make. The neutered herbivore male is the logical end of Marxist feminism. Passive, non-threatening, weak, easy to control. Any other end is a compromise, a threat. The utopian visions of feminists cannot be sustained unless men submit to the authority of feminists completely, and abandon any gendered vision of their own.
The new Docker’s ad campaign has inspired several articles and blogs, so here are a few more:
Dockers Passes the Pants to a New Generation
Dockers® Brand to Lead Khaki Comeback by Asking Men to Once Again “Wear the Pants™” (Official Release)
Dockers Tries to Revive Khakis, Masculinity
(Men’s Rights) New Dockers ‘wear the pants’ ad campaign for soft khakis brings charges of sexism
Contact Dockers over their Sexist, Anti-Feminine Ad Campaign (“Queer” Blog)
Dockers does it again (Bitch Magazine)
Khaki or tacky: Is this ‘pink/blue, truck/doll, pants/dress’ ad offensive? (Goodasyou, gay site)
9 out of 10 feminist/Marxist thought police agree that Dockers is not “on message” and that this must be corrected.
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Powerful stuff Jack.
And the front lines of this battle are happening in the corporate boardrooms as we speak.
In the executive offices; offices fully equipped with state of the art conference equipment and other high-end technologically fast-paced gadgets.
My point being simply:
The highest-achieving men in our modern society are not the purported alphas. The executives who shape and mold advertising.
Such is the state of our twisted and polluted global gender paradigm.
We have been bamboozled by a generation of tie-wearing, MBA-flaunting crew of low-testosteroned puppets
In this day, the need, the call, for an economic revolution happens to coincide with a concurrent call for a gender revolution in which men, the true masters of the species, finally assert some semblance of power. The current generation of emaciated slackers is exactly what the doctor ordered for the feminist agenda.
So are you saying we need to re-assert the natural hierarchy based on a traditional masculine archetype grounded in human history and human nature, or something else?
Why of course.
Question is…who gets to fire the first shot?
The “trenches” in this war are not filled with mud.
More often than not, the 21st Century trenches are equipped with ergonomically-designed chairs and a nice touch of Martha Stewart slathered across the room.
There are no “shots” to be fired.
About 98% of the men reading this blog are too old to matter (in the long run).
It’s those of us with sons who need to pony up…
Well, ideas spread to the young, but those of us with more life experience can write the stuff that young guy reads for the first time and freaks out about.That matters.
I have a handful of late teen/early 20s guys who read my work and I know I’ve been an influence on them. I enjoy that role. Older guys are often too lazy and cynical and damaged to take any sort of action. Young guys SPRING into action–they have the energy.
Excellent point. My son is 12 and I automatically discounting the teen-early 20’s demographic. In 20 or 40 years they just might herald in the first inklings of change.
Men have just as much work cut out for them as women.
“… it’s straight, white men (the very ones most likely to wear these khakis) who should be afraid of this kind of masculinity more than anyone. It forces them to be “heroes” and really super human.”
Oh, hell yes! I feel absolutely FORCED to be a heroic superhuman because I chose this brand of clothing over another.
Wait, what?
That doesn’t make sense. Only the extremely weak-minded would take advertising THAT seriously, and … apparently, that’s what feminists have done.
Please, feminists! SAVE ME from being forced to be a heroic superhuman! Save me from buying these pants! I want to be a weak metrosexual too! I do so fear masculinity, as do all other straight, white males.
[...] too much guilt by association tied up in modern defenders of manhood. (Now Jack Donovan [q.v.] is equating feminism with Dockers.) But there’s an alternative. If you like manly men in sincere and ironic ways but don’t feel [...]
Er…weak reading comprehension there, Mr. Clark.
Is that what my post was about? You might want to re-read that…
And you’re confirming my criticisms of gay masculinity by recommending Jockohomo as a “safer” presenter of masculine images.
What you’re talking about is masculinity as a sexual fetish. Muscles as masturbation material.
That’s not manhood. It’s porn.
So conflicted, so dissonant, so half-hearted. Sexual reverence for the aesthetics and trappings of masculine strength, virility, and underlying potential for violence coupled with an Omega dissociation from any vision of masculinity that has any real meaning, and any realization that what makes these men “hot” is impossible to separate from what makes them “dangerous.”
Remember the “real men don’t eat quiche” meme from way back? My response has always been “real men don’t tell other men what to eat.”
This also applies to clothes. And it also applies to women telling men what to eat or wear.
Skinny jeans are for people without testicles.
This woman is terrified that men believe every little bit of advertising they run across. Honey, we’re not as gullible as you.
BTW I don’t wear khaki/Dockers anyway.
Indeed.
While I enjoy the sentiment behind this Ad Campaign …
“I Am Not My Fucking Khakis.”
While I’m not to sure about an ad (especially in the other Dockers ad) insinuating that their pants will make you a man again and revive true manhood, I too like the sentiment behind the ad and understand the revelance of the meanings.
[...] Donovan – “What Feminists Are Peddling“, “Folks, It’s Miller [...]
Damn!
I feel like climbing Everest.
Your right, apathy is their greatest weapon.
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