Jack Donovan

STW Podcasts

STW Episode #16 – Greg Walsh from Wolf Brigade

Today’s guest is Greg Walsh, founder of the Wolf Brigade gym and brand out of Rochester, NY. We talked about fitness, thought crime, entrepreneurship and publishing.

Topics covered:

  • Benefits of mace and kettlebell training
  • Greg’s background in BMX and hardcore scenes
  • Self-Publishing
  • Trolling, sincerity and hipster irony
  • Entrepreneurship
  • Thought crime and being an outsider


Wolf Brigade

War of Attrition

Wolf Brigade on Instagram

“Outlaw Wolf Fire” by Horseskull is available at Bandcamp

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STW Podcasts

STW Episode #15 – Hunter M. Yoder the Heiden Hexologist

Today’s guest is Hunter M. Yoder the Heiden Hexologist. Hunter is a Heathen folk artist who specializes in hexology and Traditional Deitsch  — that’s Pennsylvania German, or “Pennsylvania Dutch” —  Barnstars.

He’s published several books on hexology, including The Backdoor Hexologist, and several collections of interviews with other Germanic men and women doing hexwork.

Topics covered:

  • What it means to be Pennsylvania Dutch, and the relationship between Pennsylvania Dutch culture and broader Germanic traditions
  • What is a hex sign? What is a hex?
  • What is a barnstar?
  • The history of the production of hex signs in Pennsylvania
  • Hex signs and Germanic heathenry
  • Plants – Henbane, Datura, Cactus


Hunter Yoder’s Web Site – The Hex Factory

“Outlaw Wolf Fire” by Horseskull is available at Bandcamp

Books Mentioned:

Hex Signs: Pennsylvania Dutch Barn Symbols & Their Meaning: Revised & Expanded
Don Yoder

Hex Signs: Myth and Meaning in Pennsylvania Dutch Barn Stars
Patrick Donmoyer

Strange Experience: The Secrets of a Hexenmeister
Lee R Gandee

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START THE WORLD is also available on Stitcher:

Mike Lummio Bushcraft Northwest
STW Podcasts

STW Episode #14 – Mike Lummio on Bushcraft

Mike Lummio runs Bushcraft Northwest, which offers several courses on bushcraft as well as urban survival. Recently, he invited me out to one of his Bushcraft Weekends in Goldendale, Washington.

Topics covered:

  • What is bushcraft?
  • Difference between bushcraft and wilderness survival
  • Gear – over-dependence and what makes a good setup
  • Responsible harvest
  • Perpetuated myths
  • Bushcraft in urban settings
  • Upcoming book “Living Bushcraft”


“Outlaw Wolf Fire” by Horseskull is available at Bandcamp

Bushcraft Northwest

Wild Food Adventures


Books Mentioned:

Essential Bushcraft
Ray Mears

Bushcraft: Outdoor Skills and Wilderness Survival
Mors Kochanski

Edible and Medicinal Plants of the West
Gregory L. Tilford

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START THE WORLD is also available on Stitcher:

Évariste Vital Luminais [Public domain or Public domain], via Wikimedia Commons

STW Episode #13 – John Mosby “Forging the Hero”

John Mosby is a former U.S. Army Special Operations soldier and author of a new book, titled Forging the Hero. He is best known online for his contributions to the magazine Forward Observer, and his blog, Mountain Guerrilla


A tribal strategy for building resilient communities and surviving the decline of empire

Topics covered:

  • The historical reality of decline vs. collapse fantasies
  • Group survival vs. the Hollywood loner myth
  • The importance of tribe
  • Building tribal cohesion through gift-giving
  • Identifying shared culture and values
  • Frith, Innangard and Utangard


“Outlaw Wolf Fire” by Horseskull is available at Bandcamp

Mountain Guerrilla

Forward Observer

Books Mentioned:

A Study of History, Vol. 1: Abridgement of Volumes I-VI
Arnold J. Toynbee

The Fate of Empires: Being an Inquiry Into the Stability of Civilisation (Classic Reprint)
Arthur John Hubbard

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START THE WORLD is also available on Stitcher:

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March 19, 2014
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November 11, 2012
release dates

Becoming A Barbarian – Release Dates

I’ve just approved the digital proof of my new book, Becoming a Barbarian, and you will find semi-solid release dates below. Autographed copies are now available for pre-order through BRUTAL Company

BAB-cover-200x300Becoming a Barbarian is the true follow-up to the The Way of Men. However, Becoming a Barbarian isn’t specifically about masculinity.

Becoming a Barbarian won’t teach you how to swing a battle axe or crush your enemies (so that you can see them driven before you and hear the lamentation of their women).

After reading The Way of Men, all kinds of men all around the world wrote me asking how to start their own tribes. What I found in talking to them was that many weren’t mentally prepared to become part of a tribe.

How can you concentrate on crushing your enemies, when you’re still busy arguing with them as peers or trying to win their hearts and minds?

Becoming a Barbarian is an argument against moral universalism and an argument for drawing hard lines between your “us” and “them.” It’s an argument about changing the way you argue, the way you use resources, the way you evaluate others and the way you see modern governments. It’s about moving, mentally, out into a wilderness beyond the borders of the Empire.

Release Dates

Autographed copy pre-orderAvailable now

Amazon and other online bookstores – March 29

Kindle, Nook, iBook, ePub, Google – April 5

Audible Audio – Late April/Early May 2015

T-shirts and other items featuring the cover artwork, symbols and slogans from the book will be made available through BRUTAL Company as they are designed and submitted to printers. Keep up with new products at or via Instagram @starttheworld.

Related posts
Die neuen Barbaren (The New Barbarians – German Translation)
February 25, 2016
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January 7, 2016

Die neuen Barbaren (The New Barbarians – German Translation)

[Translated by Lars Peter Kronlob]

Der folgende Text ist eine Rede, die am 26. Oktober 2013 bei der 2. Konferenz des nationalen Politikinstituts am Ronald-Reagan-Gebäude in Washington, DC gehalten wurde.

Es könnte einen Kollaps geben. Es könnte passieren. Es könnte morgen passieren. Rachsüchtige Götter könnten Felsbrocken vom Himmel schleudern und die Erde mit Feuer und Fluten reinigen. Es könnte Blut und Zähneknirschen auf den Straßen geben. Eine Heuschreckenplage oder Killerbienen, irgendeine chinesische Grippe oder die Zombie-Apokalypse. Eure Kreditkarten könnten auslaufen und eure „Smart“-Phones könnten ziemlich dumm werden. Wir könnten gezwungen werden, uns in Banden zusammenzuschließen und ums Überleben zu kämpfen. Wir könnten von Umständen, die außerhalb unserer Kontrolle liegen, dazu gezwungen werden, Lebensweisen wiederzuentdecken, die unserer Spezies –  unseren Reptilienhirnen – vertrauter sind als diese endlose, banale Ausbreitung von Konzernanlagen und Einkaufszentren.

Oder ihr bekommt einfach diesen einen Tag als Löwe, um so zu sterben wie ihr geboren wurdet, strampelnd und schreiend und mit dem Blut von jemand anderem bedeckt.

Continue reading

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Blog, Links and Updates

New Venture – BRUTAL Company

Violence is Golden T-Shirts, Patches and more now in stock at

After putting out “Violence is Golden” and “Start the World” patches over the summer of 2015, I heard several stories about people recognizing my patches in different areas of the country and then starting conversations about the themes in my work. My background is in art, and I’ve always enjoyed designing my own book covers, logos and products for other people, so I decided to launch BRUTAL Company as a brand to help spread ideas that are important to me and many of my readers.

(Also, I did a very small order of the t-shirts, but already placed a re-order as I expect them to sell out quickly)

Once I finally get my new book Becoming a Barbarian finished (2 more chapters left…) I’m planning on producing more podcasts and YouTube videos with some of the many highly skilled and accomplished men who have contacted me over the past few years. Having some merchandise available for readers/listeners/viewers to purchase will give them a way to help support the production of this free content in which they actually get something — instead of just donating to a tip jar (which is also cool).


Instead of pricing things lower and then setting up some kind of shipping hierarchy, all prices currently include domestic shipping and handling costs. Additional shipping charges will be calculated for international orders during checkout.


This is a small business, and I don’t have thralls wandering through a warehouse with glazed over eyes, waiting for your purchasing decisions. I actually have to schedule a day to sit down and ship all of this stuff or hire a friend to do it.

It may take up to 10 days for your order to ship, but if it was received, it will get shipped.

I know you’ve been spoiled by Amazon Prime. Me too. It’s a First World Struggle.

Together, we can get through this.

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February 25, 2016
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Jack Donovan speaking at NPI 2015

NPI “Tribal Mind” Speech Now on YouTube

My October 31st, 2015 NPI speech on adopting a tribal mindset is now available on YouTube. I’m proud of it — I think it’s my best-delivered public speech to-date. It also previews some of the themes I explore in my upcoming book, Becoming a Barbarian.

(I have about 2.5 chapters left to finish writing, and I hope to have the book out by mid-February.)

If you’re wondering about the filter on the video, Richard Spencer told me that they had to use a “newsprint” filter because conference attendees kept walking in to the wide shot. The sound is also sketchy in a few areas, but that’s usually because of my handling of the wireless mic.

If you enjoy the video, please share it, “like” it and leave a comment.

Related posts
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February 25, 2016
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Blog, Commentary

Your Bitchy Comment Says Your Life Sucks

I remember when I started leaving bitchy comments and arguing with people on the Internet. It was around the year 2000. I was an administrative assistant at an Architecture firm in San Francisco. It was my job to write letters, schedule appointments and file paperwork. I was paid reasonably well, but I was bored. So I killed time arguing with people on’s comment forums, way back when Mark Zuckerberg was still in high school.

In the years since, I spent the most time commenting negatively on other people’s content when I was least invested in my day to day life. Whether I was doing the bidding of a sociopath in Beverly Hills or following corporate policy in some retail stockroom or doing hours of mindless data entry for a university hospital, I still could tell someone off on some forum or comment thread. I could tell some writer that he or she was an idiot. Sometimes when you’re having a shitty day, it feels good to type a big “fuck you” to some stranger.

When I was most powerless and least influential, the Internet gave me a voice that felt like it mattered. Someone more important and more successful than me would have to listen to me.

Most of that was before smart phones. I actually had to be near a computer to attain bitchy comment catharsis. Now that power is right there in people’s hands all the time. No matter where you are, you get the high of finger-tapping out your sacred opinion — which is similar to voting or praying, except that someone, somewhere may actually give a shit about your Internet comment.

Over the past few years, I’ve reached a point where I get a genuine sense of accomplishment from my work and I basically make my own schedule. I’m not held captive anywhere I don’t want to be. I don’t have anyone micro-managing me or looking over my shoulder — except for the government, in some abstract and unknowable way. Life is sometimes still, “one vile fucking task after another,” as Al Swearengen would say, but I have all of those years of being the low man on the totem pole to put things in perspective.

If I have something I want to say to the world, I write an essay like this one, so other people can leave bitchy comments and tell me I’m an idiot.

And they do. I used to be that guy, spraying his desperate graffiti all over some freshly printed page or photograph — so I know what to expect. It’s part of the job. 

Now that I’m on the other side of it, I often talk about the Internet game with a few other guys who are putting themselves out there, producing content, attracting attention. We all deal with the same shit. We’ve all had real jobs, and we’ve all probably been that guy at some point.

When you press “post,” you brace yourself for the inevitable hatestream and you may even get a chuckle out if it.

Sometimes it gets under your skin — usually when you’re not expecting it or ready for it. But you learn to shake it off, because, again in the words of Swearengen, if you get aggravated, “that’s when the enemy has you by the short hairs.”

To be honest, I wrote this essay because I was still in bed when I read the first pointless bitchy comment of the day, written by some guy who I’ve never heard of, but who obviously cares about me enough to follow me and who wanted me to care about his sacred opinion for just a second. He reminded me of some points I’ve wanted to make for a while. So, thanks, guy whose fake name I don’t remember. You made a difference. 

People who have never been that guy sometimes take comments too seriously. They think they are sincere — that they actually mean something. That someone’s reaching out or even genuinely upset or offended. They don’t see that people are just commenting because commenting on social media is so accessible. They’re just commenting because they had some immediate reaction or half a thought or a feeling about a headline or a phrase and that “triggered” them. They’re just reacting to whatever passes by and comes within reach, and they’ll forget about it when the next thing comes along.

Most people are too lazy to even hit ctrl+tab to send an email. I get maybe one critical email for every few hundred negative comments on social media.

When I talk about this with my friends who have their own followings and their own collections of those fucking guys, what we see is boredom and helplessness. We imagine the lonely bastard who wrote this comment or that comment hunched over his computer in his IKEA-furnished apartment, or dorm room, or maybe his parents house. We think of all of the people standing in line, idling in commuter traffic, taking a mandatory 15 minute break, or sitting alone in some sterile corporate lunchroom.

People used to read magazines in doctor’s offices and employment agencies and Jiffy Lube waiting rooms. Now everybody has a phone, and to pass the time they can engage themselves in some choose-your-own-adventure online soap opera. They can start a Twitter war with some rival contingent or mock some celebrity millionaire. They can jump on some bandwagon and shame an NFL player or a politician or a musician who said the “wrong thing.” They can have a heated debate with some Facebook acquaintance who they don’t even really like, about whatever the media told people to talk about that day.

For the most part, they don’t really care, though. They’re just bored. Modern life is easy and unrewarding for most people. Most jobs are either mind-numbing busywork, or they require 6-to-10 hours of submissive behavior.

“Would you like room for cream?”

“Did you find everything you were looking for today?”

The unemployed have even more time to waste. They can literally troll someone all. damn. day. What else do they have to do?

The last time I left a negative comment on someone else’s profile, it was out of disappointment. A local guy who I thought seemed admirable and interesting, and who I genuinely wanted to meet, started posting a bunch of uninformed opinions that indirectly insulted people who I support or care about. I argued back and forth with him for about half an hour to make sure I wasn’t reading him wrong, and then I just blocked him and wrote him off. I won’t allow myself to waste a lot of time on the enemies of my friends or people who have incompatible values. Making time for friends and allies is challenging enough. Why cultivate relationships with people who aren’t even close to being on the same page? I have plenty of things to do and plenty of other ways to procrastinate.

Most of the comments I write these days are positive. I follow friends and I follow the work of people who are doing things that inspire me in some way. Aside from occasional writing projects where someone asks me to react to someone else’s work, I can’t think of the last time it occurred to me to follow someone whose work I don’t like. I just can’t be bothered.

If you spend time commenting on the work of people who you don’t like, who don’t follow your work or even know who you are — it tells me you don’t have a lot going on.

When I see your bitchy comment, I just figure that you’re bored and your life sucks.