The Conflict Bindrune

Several readers have asked about the meaning of the Conflict Bindrune that appears on the back cover of Becoming...

STW Episode #16 – Greg Walsh from Wolf Brigade

Today’s guest is Greg Walsh, founder of the Wolf Brigade gym and brand out of Rochester, NY. We talked about fitness,...

STW Episode #15 – Hunter M. Yoder the Heiden Hexologist

Today’s guest is Hunter M. Yoder the Heiden Hexologist. Hunter is a Heathen folk artist who specializes in hexology...

STW Episode #14 – Mike Lummio on Bushcraft

Mike Lummio runs Bushcraft Northwest, which offers several courses on bushcraft as well as urban survival. Recently, he invited me...

STW Episode #13 – John Mosby "Forging the Hero"

John Mosby is a former U.S. Army Special Operations soldier and author of a new book, titled Forging the Hero. He...
Blog, Essays, Feature
The Conflict Bindrune
STW Podcasts
STW Episode #16 – Greg Walsh from Wolf Brigade
STW Podcasts
STW Episode #15 – Hunter M. Yoder the Heiden Hexologist
STW Podcasts
STW Episode #14 – Mike Lummio on Bushcraft
STW Episode #13 – John Mosby "Forging the Hero"
Blog, Links and Updates

New Venture – BRUTAL Company

Violence is Golden T-Shirts, Patches and more now in stock at

After putting out “Violence is Golden” and “Start the World” patches over the summer of 2015, I heard several stories about people recognizing my patches in different areas of the country and then starting conversations about the themes in my work. My background is in art, and I’ve always enjoyed designing my own book covers, logos and products for other people, so I decided to launch BRUTAL Company as a brand to help spread ideas that are important to me and many of my readers.

(Also, I did a very small order of the t-shirts, but already placed a re-order as I expect them to sell out quickly)

Once I finally get my new book Becoming a Barbarian finished (2 more chapters left…) I’m planning on producing more podcasts and YouTube videos with some of the many highly skilled and accomplished men who have contacted me over the past few years. Having some merchandise available for readers/listeners/viewers to purchase will give them a way to help support the production of this free content in which they actually get something — instead of just donating to a tip jar (which is also cool).


Instead of pricing things lower and then setting up some kind of shipping hierarchy, all prices currently include domestic shipping and handling costs. Additional shipping charges will be calculated for international orders during checkout.


This is a small business, and I don’t have thralls wandering through a warehouse with glazed over eyes, waiting for your purchasing decisions. I actually have to schedule a day to sit down and ship all of this stuff or hire a friend to do it.

It may take up to 10 days for your order to ship, but if it was received, it will get shipped.

I know you’ve been spoiled by Amazon Prime. Me too. It’s a First World Struggle.

Together, we can get through this.

Related posts
Die neuen Barbaren (The New Barbarians – German Translation)
February 25, 2016
NPI “Tribal Mind” Speech Now on YouTube
January 7, 2016
Jack Donovan speaking at NPI 2015

NPI “Tribal Mind” Speech Now on YouTube

My October 31st, 2015 NPI speech on adopting a tribal mindset is now available on YouTube. I’m proud of it — I think it’s my best-delivered public speech to-date. It also previews some of the themes I explore in my upcoming book, Becoming a Barbarian.

(I have about 2.5 chapters left to finish writing, and I hope to have the book out by mid-February.)

If you’re wondering about the filter on the video, Richard Spencer told me that they had to use a “newsprint” filter because conference attendees kept walking in to the wide shot. The sound is also sketchy in a few areas, but that’s usually because of my handling of the wireless mic.

If you enjoy the video, please share it, “like” it and leave a comment.

Related posts
Die neuen Barbaren (The New Barbarians – German Translation)
February 25, 2016
New Venture – BRUTAL Company
January 17, 2016
Blog, Commentary

Your Bitchy Comment Says Your Life Sucks

I remember when I started leaving bitchy comments and arguing with people on the Internet. It was around the year 2000. I was an administrative assistant at an Architecture firm in San Francisco. It was my job to write letters, schedule appointments and file paperwork. I was paid reasonably well, but I was bored. So I killed time arguing with people on’s comment forums, way back when Mark Zuckerberg was still in high school.

In the years since, I spent the most time commenting negatively on other people’s content when I was least invested in my day to day life. Whether I was doing the bidding of a sociopath in Beverly Hills or following corporate policy in some retail stockroom or doing hours of mindless data entry for a university hospital, I still could tell someone off on some forum or comment thread. I could tell some writer that he or she was an idiot. Sometimes when you’re having a shitty day, it feels good to type a big “fuck you” to some stranger.

When I was most powerless and least influential, the Internet gave me a voice that felt like it mattered. Someone more important and more successful than me would have to listen to me.

Most of that was before smart phones. I actually had to be near a computer to attain bitchy comment catharsis. Now that power is right there in people’s hands all the time. No matter where you are, you get the high of finger-tapping out your sacred opinion — which is similar to voting or praying, except that someone, somewhere may actually give a shit about your Internet comment.

Over the past few years, I’ve reached a point where I get a genuine sense of accomplishment from my work and I basically make my own schedule. I’m not held captive anywhere I don’t want to be. I don’t have anyone micro-managing me or looking over my shoulder — except for the government, in some abstract and unknowable way. Life is sometimes still, “one vile fucking task after another,” as Al Swearengen would say, but I have all of those years of being the low man on the totem pole to put things in perspective.

If I have something I want to say to the world, I write an essay like this one, so other people can leave bitchy comments and tell me I’m an idiot.

And they do. I used to be that guy, spraying his desperate graffiti all over some freshly printed page or photograph — so I know what to expect. It’s part of the job. 

Now that I’m on the other side of it, I often talk about the Internet game with a few other guys who are putting themselves out there, producing content, attracting attention. We all deal with the same shit. We’ve all had real jobs, and we’ve all probably been that guy at some point.

When you press “post,” you brace yourself for the inevitable hatestream and you may even get a chuckle out if it.

Sometimes it gets under your skin — usually when you’re not expecting it or ready for it. But you learn to shake it off, because, again in the words of Swearengen, if you get aggravated, “that’s when the enemy has you by the short hairs.”

To be honest, I wrote this essay because I was still in bed when I read the first pointless bitchy comment of the day, written by some guy who I’ve never heard of, but who obviously cares about me enough to follow me and who wanted me to care about his sacred opinion for just a second. He reminded me of some points I’ve wanted to make for a while. So, thanks, guy whose fake name I don’t remember. You made a difference. 

People who have never been that guy sometimes take comments too seriously. They think they are sincere — that they actually mean something. That someone’s reaching out or even genuinely upset or offended. They don’t see that people are just commenting because commenting on social media is so accessible. They’re just commenting because they had some immediate reaction or half a thought or a feeling about a headline or a phrase and that “triggered” them. They’re just reacting to whatever passes by and comes within reach, and they’ll forget about it when the next thing comes along.

Most people are too lazy to even hit ctrl+tab to send an email. I get maybe one critical email for every few hundred negative comments on social media.

When I talk about this with my friends who have their own followings and their own collections of those fucking guys, what we see is boredom and helplessness. We imagine the lonely bastard who wrote this comment or that comment hunched over his computer in his IKEA-furnished apartment, or dorm room, or maybe his parents house. We think of all of the people standing in line, idling in commuter traffic, taking a mandatory 15 minute break, or sitting alone in some sterile corporate lunchroom.

People used to read magazines in doctor’s offices and employment agencies and Jiffy Lube waiting rooms. Now everybody has a phone, and to pass the time they can engage themselves in some choose-your-own-adventure online soap opera. They can start a Twitter war with some rival contingent or mock some celebrity millionaire. They can jump on some bandwagon and shame an NFL player or a politician or a musician who said the “wrong thing.” They can have a heated debate with some Facebook acquaintance who they don’t even really like, about whatever the media told people to talk about that day.

For the most part, they don’t really care, though. They’re just bored. Modern life is easy and unrewarding for most people. Most jobs are either mind-numbing busywork, or they require 6-to-10 hours of submissive behavior.

“Would you like room for cream?”

“Did you find everything you were looking for today?”

The unemployed have even more time to waste. They can literally troll someone all. damn. day. What else do they have to do?

The last time I left a negative comment on someone else’s profile, it was out of disappointment. A local guy who I thought seemed admirable and interesting, and who I genuinely wanted to meet, started posting a bunch of uninformed opinions that indirectly insulted people who I support or care about. I argued back and forth with him for about half an hour to make sure I wasn’t reading him wrong, and then I just blocked him and wrote him off. I won’t allow myself to waste a lot of time on the enemies of my friends or people who have incompatible values. Making time for friends and allies is challenging enough. Why cultivate relationships with people who aren’t even close to being on the same page? I have plenty of things to do and plenty of other ways to procrastinate.

Most of the comments I write these days are positive. I follow friends and I follow the work of people who are doing things that inspire me in some way. Aside from occasional writing projects where someone asks me to react to someone else’s work, I can’t think of the last time it occurred to me to follow someone whose work I don’t like. I just can’t be bothered.

If you spend time commenting on the work of people who you don’t like, who don’t follow your work or even know who you are — it tells me you don’t have a lot going on.

When I see your bitchy comment, I just figure that you’re bored and your life sucks.

A concept image of an eerie corridor in a prison at night showing jail cells dimly illuminated by various ominous lights and a bunch of cell keys laying ominously on the floor
Blog, Essays, Feature, STW Podcasts

All They Have Is Fear

Progressives use every man’s natural fear of showing fear to manipulate him — inventing fake “phobias” and implying he is afraid of everything they want.  But what men are truly afraid of are the legal, social and financial consequences associated with challenging the progressive agenda. 

To listen to the audio version of this essay as a special STW podcast, scroll to the bottom of this page.


Progressives only have one good trick, and men keep falling for it.

They keep calling you a coward, so that you’ll do or say whatever they want to prove that you are not a coward.

Continue reading


Mishima Tribute 2015

Mishima Tribute 2015
On November 25, 1970, author Yukio Mishima made poetry with a splash of blood by committing harakiri after making a statement urging his people to fight the degradation of their cultural identity and national honor. I took this photo in remembrance the 45th anniversary of his grandest gesture, to acknowledge his continued influence on my own work. No one remembers moderation or half-measures. GO ALL THE WAY.

This photograph was inspired by stills from Mishima’s 1966 short film “Patriotism,” in which he played a soldier who committed harakiri, foreshadowing the method of own death four years prior to his suicide. 


La violence est d’or

Translation by Simon Danjou.

Beaucoup de personnes se réclament de la « non-violence ». Généralement, les gens revendiquent leur « refus » de l’usage de la violence, et la violence est perçue négativement par une majorité. La plupart refusent de faire une différence entre une violence juste et injuste. Certains, particulièrement pédants, s’enorgueillissent d’avoir dépassé la « culture de la violence » de leurs ancêtres. Ils disent que « la violence n’est jamais la réponse », qu’elle « ne résout jamais rien. »

Ils ont tort. Ils sont tous dépendants de la violence, dans leur vie de tous les jours.

Continue reading

tony blauer
STW Podcasts

STW Episode #11 – Tony Blauer

Tony Blauer is the founder and CEO of Blauer Tactical Systems, known worldwide for his SPEAR system.

Topics covered:

  • How people react in sudden violent encounters
  • Preparing yourself to process fear and act during a violent encounter
  • Why all humans are “human weapons systems”
  • Fighting is so natural, even a caveman could do it
  • Taking responsibility for your own survival and the protection of your loved ones


“Outlaw Wolf Fire” by Horseskull is available at Bandcamp

Tony Blauer Tactical Systems

CrossFit Defense


Subscribe to START THE WORLD on iTunes here:

START THE WORLD is also available on Stitcher:

Related posts
All They Have Is Fear
November 28, 2015
Jack Donovan Interviewed by Brett McKay for The Art of Manliness
August 3, 2013
Wolves of Vinland Photo Project by Peter Beste

Wolves of Vinland Photo Project by Peter Beste

Photographer Peter Beste, best known for his documentation of the Norwegian black metal scene, has started working on a project with the Wolves of Vinland. He joined me and some other Wolves for our Cascadian chapter’s first “open” moot. Wolves flew out from Virginia and Wyoming to participate, and other guests drove in from Washington, Oregon and California. Peter managed to capture a bit of the magic and camaraderie of this growing and dynamic tribe that I oathed into this past June. He’ll be attending other gatherings nationwide, and plans to assemble a unique and powerful book about the Wolves.

Check out the whole collection of his best photos from this weekend here.
For more about the Wolves of Vinland, read this and listen to this.
Peter Beste’s book on True Norwegian Black Metal is available through his store. 


Art of Charm
Blog, The Way of Men

Art of Charm Podcast

I recently appeared on the popular Art of Charm podcast to discuss The Way of Men and other topics, and it was one of my stronger appearances this year. If you don’t listen to every podcast I call in to, this would be a good one.

Art of Charm has tens of thousands of subscribers on iTunes, Stitcher and SiriusXM radio, so there has been some backlash from people who are emotionally fragile or manipulative, or who want to do some transparent moral status signalling to alleviate the boredom of modern life. If you are also bored, angry or standing in line somewhere looking for a cathartic way to waste time, please consider posting a positive review to iTunes or the Art of Charm website.

The Art of Charm -Jack Donovan | The Way of Men (Episode 443)

The Art of Charm on iTunes –

I also appeared, semi-mute from bronchitis, on a YouTube interview with my good friend Chris Duffin and my brothers Grimnir and Jarnefr from The Wolves of Vinland on building tribes in today’s world.

Blog, STW Podcasts

STW Podcast Episode #10 – Greg Hamilton

In STW Episode #10, I interview Greg Hamilton, Chief Instructor at InSights Training Center in Bellevue, WA.

A few weeks ago I drove up to hang out with Greg and take his General Defensive Handgun course. I learned a lot, and Greg shared so many insights about learning, survival, guns, masculinity and the psychologies of violence and self defense that I asked him if he would appear on Start The World.

Greg Hamilton is an over twenty year veteran of the U.S. Army Rangers and Special Forces.  He is the founder of InSights Training Center, and has trained over 20,000 private citizens, police, and military personnel. Though Greg has trained tactical teams and instructors internationally, his specialty is training the individual — the “lone operator.”

Greg stresses that guns are tools, and based on his extensive experience as an operator and an instructor, he cut through noise and broscience you’ll find online about handguns and shared with us the same gear recommendations he gives to his students. If you’re trying to figure out what to buy and how to get started, here’s Greg’s shopping list.

Greg’s Gear Recommendations

Handgun: Glock G17
Sights: Heine straight eight ledge sights
Holster: Kramer #3 IWB in horsehide with screws not snaps
Magazine Pouch: Kramer horsehide single magazine pouch (get the G19 one for both the G17 ands G19, the G17 pouch is too tall)
Belt: Most people will do best with a 1 1/2 belt. IMO the best is the Kramer shark/horse. You need to order the magazine pouch to fit the belt, the holster is adjustable

Books Mentioned:


Plutarch on Sparta
The Song of Roland


Gates of Fire


Gunfighters – Charles Askins
Unrepentant Sinner – Charles Askins

WWII German

The Blond Knight of Germany
Stuka Pilot

WWII American

The Filthy Thirteen
Fighting with The Filthy Thirteen
No Better Place to Die


Nanga Parbat Pilgrimage: The Lonely Challenge
Free Spirit Reinhold Messner
Extreme Alpinism Mark Twight


Don’t Shoot the Dog


Related posts
The Professor in the Cage
April 23, 2015
Women in Combat as Feminist PSYOP
February 4, 2013
Zompocalypse Now
July 8, 2012

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